Naperville Porcelain Veneers – Local Dentist Search
ByAnother opportunity to build upon SEO for local targeted traffic: Naperville Porcelain Veneers.
An earlier case study showed how I was able to get a website ranked on the first page of Google in a week’s time for a local keyword phrase.
This next keyword compliments the earlier study and can strengthen it’s position within the search engines.
The phrase is Naperville Porcelain Veneers. There’s no need to go into the medical terms and conditions that would require porcelain veneers for teeth. Our point is to use the Internet to market our business online and capture the targeted local traffic!
Many business owners are unaware of what it takes to market online. Most of them continue to do what they’ve always done with traditional methods: yellow pages, newspaper inserts, direct mail, coupons, etc.
And others believe they’re getting on the “tech bandwagon” when they get a website up & running. But, the point remains…in most cases they have a “functional” website. However, it’s not optimized for the local market. A website that works is great, but a website that no one can find is “Costing You Money!”
Keyword research reveals “Naperville Porcelain Veneers” gets approximately 8 searches a day. So people are looking for you – if you’re a local dentist in Naperville.
Next, doing competition research I type in the keyword phrase in Google using quotes and find the following:
- First two positions belong to a local dentist who is spot on with SEO to capture the local traffic.
- 2 of the next 3 are sites for sale and the other one is a directory that doesn’t list anyone local.
So, if you’re a Naperville Cosmetic Dentist providing porcelain veneers to your clients you’re basically non-existent to the local searchers (except the one who’s doing it right).
Studies show that 7 out of 10 people only click on results on the first page, 92% will only click on results listed in the first 3-pages.
The key to maximize your marketing efforts to this local targeted traffic is to do some research:
For instance a Naperville Dentist provides regular dental procedures, teeth whitening, cosmetic, porcelain veneers, etc. These each represent keywords that potential customers are using to find solutions to their questions.
If I was a local dentist I would put up a page on my website that addresses each of these keywords and the services I provide - Using good copywriting skills to sell the benefits of my services compelling the visitor to action; either call for more information or leave their name, phone number, and email address.
Of course most business owners or professionals are too busy to get involved with this type of marketing, but if they’re interested in learning about local targeted traffic with keywords like Naperville Porcelain Veneers then contact me for a Free Consultation.
