Archive for Local Internet Marketing
Realtor Website Marketing
Posted by: | CommentsRealtor Website Marketing – master your domain & Dominate Your Market!
Recently I was doing some keyword research for the Real Estate market in my local area and found an interesting fact that is Key to the Success of Internet Marketing for Realtors.
90% of the Realtor Websites were not properly optimized
for their “Target Market!”
Many were optimized for their “business title” of Realtor, but that’s not thinking like their customers…
In my research customers are using phrases like New Lenox Homes for Sale - the customer is searching for the home first, then they’ll look for a realtor.
THINK like your customer – Ask the question, “How would my target market look for my product and/or service?”
Typically, in Realtor Website Marketing – Your target market is going to use phrases like [town or city and homes for sale, for rent, etc...] –
Use Google’s Keyword Tool and do some Research – then optimize your Realtor Website to target these keywords!
If you’d like more information on Google research for your local market – contact Jeff for a FREE Consultation!
Doing this kind of research up front and properly optimizing your site for the search engines & your customers – You WILL position yourself to be ahead of 90% of your competition.
Currently, as Local Online Business Consultant – I’m positioning my portal to dominate the local searches for New Lenox Homes for Sale.
Once it’s positioned on the first page of Google – I will use it to market my services to Realtors in my area.
I provide Affordable Web Solutions for small businesses that help them INCREASE their Profits while Lowering their Advertising Costs.
Comments or Questions? Leave them below – it’s not just the Real Estate market that’s missing out on Local Targeted Traffic – other businesses or service sectors are too…
Top 5 Reasons to Be Online
Posted by: | CommentsIf you’re business doesn’t have a Local online presence you’re missing out on a Great, Low-Cost, Revenue Generating Opportunity!
The Best way to establish your online presence is through a Website…
And the Top 5 Reasons to Be online are:
- Local People are LOOKING for your products & services through local searches – Read through the stats listed on the Front Page of Local Targeted Traffic!
Of the 70% of US households that search for a product or service online, 62% of them will end up making a purchase based on the information they find online!
- You can TARGET you’re advertising to key in on local searches for specific locations, products, and services insuring a steady stream of New Customers.
Someone looking for a Cosmetic Dentist in Naperville Illinois will visit a search engine like Google and type into the search box: Naperville Cosmetic Dentist the search results will bring up targeted results for the specific location – they won’t get a dentist in Texas.
- If you’re not online or you are online, but not showing up in the search engines you’re losing business to your Competitors!
- If your website can’t be found it’s like a billboard in the middle of a desert! You need to be on the first page of the search engines. Visit a search engine like Google and type in a search related to your products or services like: Chiropractor New Lenox then click through to see where your site is appearing. If you’re not on the first page of results you’re basically non-Existent!
- You can get targeted, measurable results! Most website hosting providers produce traffic results showing you how people are finding your website, what keywords they’re using, etc. You can also add forms or surveys to your website to get feedback from your visitors.
You Too, can Maximize your Online Presence
while reducing advertising costs and Increasing Profits!
Read through the information on this site and learn how you can take advantage of Local Targeted Traffic.
If you have any Questions – Contact Us for a FREE Consultation!
Seo Lies Truths You Should Know
Posted by: | CommentsSEO Lies: A Report About SEO Truths is a valuable resource for local search marketers. This quick read (35-pages) reveals the truth about SEO by clarifying the myths surrounding it.
Justin Brooke exposes 5 Lies about SEO:
- SEO is Hard
- SEO Takes a Long TIme
- You Need Lots of Content
- Don’t Use Duplicate Content
- No Follow Links Don’t Count
Not only are the Lies Exposed, but he uses great examples and case studies to reveal the TRUTH he discovered.
Forget about going after the “big keyword phrases” – be SPECIFIC - For instance, a local real estate agent instead of targeting the general or big keyword phrase of real estate should focus on their location, “homes for sale in Helena, Montana” – simple tips like this one, in most cases, can get you listed in Google in 8 hours or less.
Graphics show how his simple squeeze page with less than 300 words of content ranks in the #1 spot on Google.
If you’re wanting to drive more local targeted traffic to your website then you definately need this report.
And if exposing the Lies isn’t enough you’ll learn the basic steps that are the foundation of SEO – Title Tag, Meta Tag, Description, elements to building a successful webpage, backlinks, content, and more.
SEO Lies: A Report About SEO Truths is a must read report for local businesses looking to get a foot in the door of local search marketing!
Naperville Internet Marketing Can Increase Profits
Posted by: | CommentsNaperville Internet Marketing is part of the local targeted traffic concept of which a web developer, website design, web hosting, and other vital components work together to increase your profits!
Did you know that your Naperville Web Developer could be costing you Money?
Not purposely – it’s just they’re really good at what they do when it comes to website design – “creating a professional website that looks good”, but there’s more to Internet Marketing than a good looking website.
This could be the most important website you read all day and one that can help you maximize your local targeted traffic…
In today’s economic environment a web presence is critical to a local business’s success!
Let’s face it – the Yellow Pages are virtually dead – more people are turning to the Internet to get the information they need about local businesses, their products & services, prior to making a purchasing decision.
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Is your website a Hero or a Zero?
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Are you getting the results you expected?
Maybe you didn’t have any expectations…
Maybe you just knew you needed to get online, so you hired a web developer or someone who did web design and got online - Good for You! At least you did something, but let me tell you what the difference is between a web developer (which is what most people hire to create their website) and an Internet Marketing Consultant (which is what I am)!
In most cases, a Web Developer will create a website design based on your input as to what kind of pages, colors, and functionality you would like to have on it.
An Internet Marketing (IM) Consultant, on the other hand, will spend time with you analyzing what you what to accomplish with your website, i.e., more sales, new customers, increased profits, lower advertising costs, etc.
- He or She will assist you with creating a website that is professionally designed, functional, and search engine optimized for keywords related to your specific business (a vital component of local search marketing).
- Provide you with cutting edge techniques that can dramatically increase your profits while lowering your advertising costs. Some are simple to implement with little to no cost!
- Put in place a method that can generate additional profits at the push of a button, while reducing your current costs associated with traditional advertising methods. This method can:
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Create better customer loyalty and increase your existing customer base.
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Attract & follow up with customers 24 hours a day – automatically.
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Increase repeat business from current customers.
Take your website from being a Zero to being a HERO – from being invisible to being Visible!
Naperville Internet Marketing is your source for dominating the local search market and prosper in the years to come.
Contact us for a FREE Consultation – you’ve got nothing to lose and Everything to Gain!
ShopLincolnWay.com has Launched
Posted by: | CommentsIt’s finally here…ShopLincolnWay.com
A local business directory / portal designed to assist local businesses in maximizing their online presence to get a piece of the local targeted traffic income.
This business directory is offered to the New Lenox, Mokena, & Frankfort Illinois cities often referred to as the Lincoln Way area.
Located in the South Suburbans of Chicago these communities are positioned to maximize their exposure online through local searches – to provide good spider food for the search engines the directory offers a local blog at ShopLincolnWay.com/blog
The beauty of this local directory is its stickiness! There’s plenty of information to keep visitors coming back for more:
- Coupons
- News
- Weather
- Daily Horoscopes
- Free Classifieds
- Movie Listings
- Events Calendar
- And much, much more!
So business owners and consumers in New Lenox, Mokena, & Frankfort, Illinois (Lincoln Way area) need to head on over to www.ShopLincolnWay.com for anything related to the local community.
Business owners serving the Lincoln Way are can contact support at ShopLincolnWay to find out how they can get a piece of the targeted local traffic pie!
Naperville Porcelain Veneers – Local Dentist Search
Posted by: | CommentsAnother opportunity to build upon SEO for local targeted traffic: Naperville Porcelain Veneers.
An earlier case study showed how I was able to get a website ranked on the first page of Google in a week’s time for a local keyword phrase.
This next keyword compliments the earlier study and can strengthen it’s position within the search engines.
The phrase is Naperville Porcelain Veneers. There’s no need to go into the medical terms and conditions that would require porcelain veneers for teeth. Our point is to use the Internet to market our business online and capture the targeted local traffic!
Many business owners are unaware of what it takes to market online. Most of them continue to do what they’ve always done with traditional methods: yellow pages, newspaper inserts, direct mail, coupons, etc.
And others believe they’re getting on the “tech bandwagon” when they get a website up & running. But, the point remains…in most cases they have a “functional” website. However, it’s not optimized for the local market. A website that works is great, but a website that no one can find is “Costing You Money!”
Keyword research reveals “Naperville Porcelain Veneers” gets approximately 8 searches a day. So people are looking for you – if you’re a local dentist in Naperville.
Next, doing competition research I type in the keyword phrase in Google using quotes and find the following:
- First two positions belong to a local dentist who is spot on with SEO to capture the local traffic.
- 2 of the next 3 are sites for sale and the other one is a directory that doesn’t list anyone local.
So, if you’re a Naperville Cosmetic Dentist providing porcelain veneers to your clients you’re basically non-existent to the local searchers (except the one who’s doing it right).
Studies show that 7 out of 10 people only click on results on the first page, 92% will only click on results listed in the first 3-pages.
The key to maximize your marketing efforts to this local targeted traffic is to do some research:
For instance a Naperville Dentist provides regular dental procedures, teeth whitening, cosmetic, porcelain veneers, etc. These each represent keywords that potential customers are using to find solutions to their questions.
If I was a local dentist I would put up a page on my website that addresses each of these keywords and the services I provide - Using good copywriting skills to sell the benefits of my services compelling the visitor to action; either call for more information or leave their name, phone number, and email address.
Of course most business owners or professionals are too busy to get involved with this type of marketing, but if they’re interested in learning about local targeted traffic with keywords like Naperville Porcelain Veneers then contact me for a Free Consultation.
Local Search Marketing – Is Your Business Prepared?
Posted by: | CommentsLocal search marketing is your source for more targeted local traffic! Increase your business and maximize your online exposure by taking advantage of this new trend…
Today’s customer’s are throwing out their Yellow Pages and trading them for Search Engines like Google, Yahoo, MSN, and others. Why flip through a book when you can access information in an instant online? And that, my friend is the ticket to reaching targeted traffic through local search marketing – don’t take my word for it – just look at these stats:
- 86% of Internet users search online for local businesses.
- 78% of Internet users search online more today for local businesses than they did 2 years ago.
- 63% of Consumers use the Internet as their PRIMARY means to find local businesses.
- 88% of people who purchased a new vehicle used the Internet. Over 90% of consumers stated they would research a vehicle online prior to going to the actual dealership.
The facts on local search marketing are astonishing and they’re growing every day!
Two Questions need to be asked if you’re going to make the most of this Local Targeted Traffic:
1. Is your business online? There’s no reason why any business should be without a website – it’s simply not an option anymore. Business websites rank right up there with business cards – no business owner would dare do business without having this basic marketing tool.
2. If you’re online can local consumers find you when doing a local search? What do you mean by find you? When a customer goes to a search engine and types in their search query will your business be part of the results?
Search engines are a glorified yellow page listing for local businesses – instead of thumbing through pages a person can type in there request and get an instant answer back. Gone are the days of going to plumbers in the yellow pages and calling through the list to find one.
Today’s local consumer is going online to there nearest search engine typing in – “plumber and their location” and if they have a website they’ll find out more information about the plumber online than any yellow page ad can display.
Find out if your Business is poised to exploit this trend in local search marketing and request a FREE consultation – which includes a report on:
- Where your site ranks in the search engines (is it even indexed)?
- Competitive Analysis – who’s your competition and how do they rank?
- Tips on how to improve your rankings and local keywords that can benefit your placement in the SE’s
Take advantage of this offer today and maximize your exposure to this Goldmine of Targeted Local Traffic.
Dental Marketing Online
Posted by: | CommentsAffordable Dental Marketing Solutions…
Effective Dental marketing online involves more than just slapping up a website and hoping the customers will come.
Sadly, many dental practices are doing just that…they’re shelling out valuable marketing dollars to get an online presence only to find their marketing efforts aren’t paying off.
Today’s “tech-savvy” consumers are turning to the Internet to do their local searches for solutions to their problems. Google, Yahoo, & MSN are the modern day version of the yellow pages and more consumers are trading in their phone books for the search engines.
Why is this important to dental practices involved with marketing online?
If they have a properly positioned dental Internet marketing website they’ll be able to capitalize on the trend towards local searches.
Is your practice poised to prosper with website marketing?
Take the time to check for yourself. Do a search online for your website using terms a customer might use to find you. For instance if I lived in Palm Beach and just broke a tooth in a fall I might go to Google and type in the following:
palm beach emergency dentist
Now, if you’re a dentist in Palm Beach and you offer emergency care wouldn’t you want to be found by someone looking for this type of service?
You bet! This is someone looking for a solution to their problem and they want it fixed NOW!
The #1 result in the Google, out of over 900,000 listings, is a local dentist who designed his own website – nothing fancy, but it’s effective!
This dentist is maximizing his exposure through affordable Internet marketing!
There are over 1,000 searches a month for a Palm Beach Emergency dentist. Realistically, the website in the #1 position can expect 30 visitors or more to come from those 1,000 searches.
Do you think this dentist has increased his business from his online presence?
You can bet he has!
What about your practice? Is your website working for you?
Take the time to find out -
- Do your own research?
- Ask your website service or host provider to provide you details.
- Contact us for a FREE consultation.
Dental marketing online can be very affordable and effective at maximizing your practice’s local exposure while increasing profits.
Don’t miss out on local targeted traffic -
Contact us for your FREE consultation
