Author Archive
ShopLincolnWay.com has Launched
Posted by: | CommentsIt’s finally here…ShopLincolnWay.com
A local business directory / portal designed to assist local businesses in maximizing their online presence to get a piece of the local targeted traffic income.
This business directory is offered to the New Lenox, Mokena, & Frankfort Illinois cities often referred to as the Lincoln Way area.
Located in the South Suburbans of Chicago these communities are positioned to maximize their exposure online through local searches – to provide good spider food for the search engines the directory offers a local blog at ShopLincolnWay.com/blog
The beauty of this local directory is its stickiness! There’s plenty of information to keep visitors coming back for more:
- Coupons
- News
- Weather
- Daily Horoscopes
- Free Classifieds
- Movie Listings
- Events Calendar
- And much, much more!
So business owners and consumers in New Lenox, Mokena, & Frankfort, Illinois (Lincoln Way area) need to head on over to www.ShopLincolnWay.com for anything related to the local community.
Business owners serving the Lincoln Way are can contact support at ShopLincolnWay to find out how they can get a piece of the targeted local traffic pie!
Naperville Porcelain Veneers – Local Dentist Search
Posted by: | CommentsAnother opportunity to build upon SEO for local targeted traffic: Naperville Porcelain Veneers.
An earlier case study showed how I was able to get a website ranked on the first page of Google in a week’s time for a local keyword phrase.
This next keyword compliments the earlier study and can strengthen it’s position within the search engines.
The phrase is Naperville Porcelain Veneers. There’s no need to go into the medical terms and conditions that would require porcelain veneers for teeth. Our point is to use the Internet to market our business online and capture the targeted local traffic!
Many business owners are unaware of what it takes to market online. Most of them continue to do what they’ve always done with traditional methods: yellow pages, newspaper inserts, direct mail, coupons, etc.
And others believe they’re getting on the “tech bandwagon” when they get a website up & running. But, the point remains…in most cases they have a “functional” website. However, it’s not optimized for the local market. A website that works is great, but a website that no one can find is “Costing You Money!”
Keyword research reveals “Naperville Porcelain Veneers” gets approximately 8 searches a day. So people are looking for you – if you’re a local dentist in Naperville.
Next, doing competition research I type in the keyword phrase in Google using quotes and find the following:
- First two positions belong to a local dentist who is spot on with SEO to capture the local traffic.
- 2 of the next 3 are sites for sale and the other one is a directory that doesn’t list anyone local.
So, if you’re a Naperville Cosmetic Dentist providing porcelain veneers to your clients you’re basically non-existent to the local searchers (except the one who’s doing it right).
Studies show that 7 out of 10 people only click on results on the first page, 92% will only click on results listed in the first 3-pages.
The key to maximize your marketing efforts to this local targeted traffic is to do some research:
For instance a Naperville Dentist provides regular dental procedures, teeth whitening, cosmetic, porcelain veneers, etc. These each represent keywords that potential customers are using to find solutions to their questions.
If I was a local dentist I would put up a page on my website that addresses each of these keywords and the services I provide - Using good copywriting skills to sell the benefits of my services compelling the visitor to action; either call for more information or leave their name, phone number, and email address.
Of course most business owners or professionals are too busy to get involved with this type of marketing, but if they’re interested in learning about local targeted traffic with keywords like Naperville Porcelain Veneers then contact me for a Free Consultation.
Local Search Marketing – Is Your Business Prepared?
Posted by: | CommentsLocal search marketing is your source for more targeted local traffic! Increase your business and maximize your online exposure by taking advantage of this new trend…
Today’s customer’s are throwing out their Yellow Pages and trading them for Search Engines like Google, Yahoo, MSN, and others. Why flip through a book when you can access information in an instant online? And that, my friend is the ticket to reaching targeted traffic through local search marketing – don’t take my word for it – just look at these stats:
- 86% of Internet users search online for local businesses.
- 78% of Internet users search online more today for local businesses than they did 2 years ago.
- 63% of Consumers use the Internet as their PRIMARY means to find local businesses.
- 88% of people who purchased a new vehicle used the Internet. Over 90% of consumers stated they would research a vehicle online prior to going to the actual dealership.
The facts on local search marketing are astonishing and they’re growing every day!
Two Questions need to be asked if you’re going to make the most of this Local Targeted Traffic:
1. Is your business online? There’s no reason why any business should be without a website – it’s simply not an option anymore. Business websites rank right up there with business cards – no business owner would dare do business without having this basic marketing tool.
2. If you’re online can local consumers find you when doing a local search? What do you mean by find you? When a customer goes to a search engine and types in their search query will your business be part of the results?
Search engines are a glorified yellow page listing for local businesses – instead of thumbing through pages a person can type in there request and get an instant answer back. Gone are the days of going to plumbers in the yellow pages and calling through the list to find one.
Today’s local consumer is going online to there nearest search engine typing in – “plumber and their location” and if they have a website they’ll find out more information about the plumber online than any yellow page ad can display.
Find out if your Business is poised to exploit this trend in local search marketing and request a FREE consultation – which includes a report on:
- Where your site ranks in the search engines (is it even indexed)?
- Competitive Analysis – who’s your competition and how do they rank?
- Tips on how to improve your rankings and local keywords that can benefit your placement in the SE’s
Take advantage of this offer today and maximize your exposure to this Goldmine of Targeted Local Traffic.
Dental Marketing Online
Posted by: | CommentsAffordable Dental Marketing Solutions…
Effective Dental marketing online involves more than just slapping up a website and hoping the customers will come.
Sadly, many dental practices are doing just that…they’re shelling out valuable marketing dollars to get an online presence only to find their marketing efforts aren’t paying off.
Today’s “tech-savvy” consumers are turning to the Internet to do their local searches for solutions to their problems. Google, Yahoo, & MSN are the modern day version of the yellow pages and more consumers are trading in their phone books for the search engines.
Why is this important to dental practices involved with marketing online?
If they have a properly positioned dental Internet marketing website they’ll be able to capitalize on the trend towards local searches.
Is your practice poised to prosper with website marketing?
Take the time to check for yourself. Do a search online for your website using terms a customer might use to find you. For instance if I lived in Palm Beach and just broke a tooth in a fall I might go to Google and type in the following:
palm beach emergency dentist
Now, if you’re a dentist in Palm Beach and you offer emergency care wouldn’t you want to be found by someone looking for this type of service?
You bet! This is someone looking for a solution to their problem and they want it fixed NOW!
The #1 result in the Google, out of over 900,000 listings, is a local dentist who designed his own website – nothing fancy, but it’s effective!
This dentist is maximizing his exposure through affordable Internet marketing!
There are over 1,000 searches a month for a Palm Beach Emergency dentist. Realistically, the website in the #1 position can expect 30 visitors or more to come from those 1,000 searches.
Do you think this dentist has increased his business from his online presence?
You can bet he has!
What about your practice? Is your website working for you?
Take the time to find out -
- Do your own research?
- Ask your website service or host provider to provide you details.
- Contact us for a FREE consultation.
Dental marketing online can be very affordable and effective at maximizing your practice’s local exposure while increasing profits.
Don’t miss out on local targeted traffic -
Contact us for your FREE consultation
Naperville Teeth Whitening
Posted by: | CommentsNaperville Teeth whitening is a case study on the importance of a local Internet Marketing strategy.
The website just launched on August 23, 2008. We’ll watch it’s journey as it travels through the search engines and lands on the front page of Google.
Naperville Teeth Whitening has approximately 28 searches a day (840 per month) with just over 24,000 competing pages in Google.
What’s it worth to a local Naperville, Illinois Dentist if they can capture the information on 8 new clients a month? Where do I get 8 from? This is the low number I use – typically in direct response marketing 1% is the minimum response you can expect. This varies, but most marketers use 1% as a base and aim for higher responses.
Imagine you’re a cosmetic dentist in the local Naperville, Illinois area. If you’re like most dentist or professinoal service providers you haven’t got a clue about websites. You know you need one so you farm it out to some classy webdesign firm that charges you thousands of dollars for a real nice looking flashy site. It’s got all the bells & whistles. But…
Is it working for you? What is it doing if it’s not working for you? Floating around in Internet Space?
840 people a month are searching for teeth whitening in Naperville, Illinois (a Chicago Suburb) – the problem is…they’re not finding your clinic! Why not? You paid good money for a website that people can’t find?
Don’t get me wrong, but most webdesigners are not marketers! Your website is a marketing tool – It advertises your business 24/7, 365 days-a-year!
It’s flexible too, you can change your marketing message in a matter of minutes or days (try that with a yellow page ad).
If you’ll notice at the Naperville Teeth Whitening website there’s a contact form for potential clients to reach you. That’s the beauty of Internet Marketing. A simple autoresponder form that captures the visitors information and then…follows up with Your Targeted Marketing Message!
Back to the case study…Bookmark this site and come back often as I chronicle the journey of this local search term.
Watch as some local Naperville dentist reaps the rewards of having a top local listing by leasing this website once it reaches the front page of Google.
If you’re a local business owner and want to know how we can help your business get a top local listing for your services then contact us today or call (708) 821-7181 begin_of_the_skype_highlighting (708) 821-7181 end_of_the_skype_highlighting ask for Jeff.
As of Today (September 1, 2008) www.NapervilleTeethWhitening.com is now on the front page of Google. How’s that for PROOF of what www.LocalTargetedTraffic.com can do for your Local Business and search results? Contact us today for a FREE Quote. Next week (September 9, 2008) I’ll start marketing this site to a local dentist. Bookmark us and watch the results!
Arnolds Bicycle Repair
Posted by: | CommentsSmall Town – Big results in the Local Internet Search Wars…
Their population breakdown is:
-
Galena, IL = 3300
-
Clinton, IA = 27,000
-
Quad Cities = 376,000
A combined population for these communities is just over 400,000 and yet a Bicycle Repair shop that specializes in Recumbent Bicycles and Trikes (New & Used) is getting Front Page Rankings in Google for search terms specific to the local area & the target audience.
Look at these results:
Search Term = Bicycle Repair Thomson, IL
Results = 98,600 results
Position = #1 on the local map & #1 in the listings!
Click on images (it will open in a new window) for a larger view:
Top Local Web Results
Search Term = Bicycle Repair Quad Cities
Results = 122,000
Position = #2 on Google competing in a population of over 376,000!
Front Page Google Listings
There are other keywords that Arnold’s Bicycle Repair is getting traffic from: used recumbent trikes, used recumbent bicycles, recumbent bikes illinois, & more – over 100 visitors a month to their website!
It’s costing Arnold’s pennies on the dollar (compared to other forms of marketing) to get this kind of exposure – and they’re doing it without all the flash in their website.
Websites don’t have to be flashy and loaded with all the gee-whiz tech gadgets to win the Local Search Wars – it’s sad to say, but most webdesigners have a graphic design or technical background and little to none marketing experience.
An Internet Marketing consultant understands marketing online and how to bring that marketing to the offline community. He or She can assist businesses in mining the gold from within their own back yard!
Work with someone who has proven results – that can bring those same results to you! The local market is turning to the Internet – are you ready, like Arnold’s Bicycle Repair?
Contact us for a FREE consultation today!
